Stockholm (December, 2015) – Swedish fashion and lifestyle brand Happy Plugs opens store in Europe’s largest shopping center, the Mall of Scandinavia.
With the past success from the brand’s first store in Täby Centrum Happy Plugs is stepping up a few levels. At 60 square meters, visitors will find the entire Happy Plugs product portfolio which includes headphones, charging cables, covers and bags but also the new interior design speaker Sound and Sound Piece Piece Mini.
Four years have passed since the award-winning brand Happy Plugs launched and today the brand is found at over 6,000 retailers in over 70 markets worldwide and in the summer of 2015, the brand opened its first store in Täby Centrum, Stockholm.
– Our new flagship store is something special. We are proud to offer our customers a new shopping experience in Happy Plugs spirit. We are also happy to be in the fashion epicenter, the largest shopping mall in northern Europe. For a brand with high aspirations, we have definitely come to the right place, says Andreas Vural, president and founder of Happy Plugs.
The shop has been designed by Happy Plugs own design team and is inspired by the brand’s Swedish minimalistic roots where the base consists of straight, clean lines and white tones, so Happy Plugs colorful products are allowed to blossom fully. The store is located in The Designer Gallery on the 1st floor of Mall of Scandinavia, and was opened on 12 November.
About Happy Plugs
Happy Plugs is an award winning Swedish lifestyle and fashion brand born in 2011. With the ambition of transforming essential tech accessories into fashion must-haves the company has become industry leader in fashion electronics. Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. Our ‘What Color Are You Today?®’ concept is simple; We believe mobile accessories should not only fit your mobile device, but also reflect your personal style. We like to keep it elegant and classic, yet fun and affordable. Our products are available in the most prestigious concept stores such as Colette and Le Bon Marche in Paris, Selfridges and Harrods in London, Restir and Loft in Tokyo, MoMa in New York as well as more than 6.000 stores in over 70 countries worldwide. For more information, visit http://happyplugs.com.