Designed in Sweden

Meet Happy Plugs - The Global Market Leader in Fashion Tech

It all started with a Love Story...

Our idea is simple, we believe in combining style and function. Tech accessories should not only fit your device, but also your outfit. Color is essential for us, and just like any other fashion brand we add new collections and fresh looks every season. Happy Plugs is available at over 6000 retailers in 70 countries worldwide making it a global phenomenon.

Designed in Sweden

Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. The brand was born with the ambition of transforming essential tech accessories into fashion must-haves. We keep it pure and elegant, but still fun and affordable. Fashion and style are delivered through each of our products down to our unique packaging.

Fashion accessories

As a fashion brand we focus on style.
That’s why we don’t see our products a tech product but as a way to express yourself and capture your world of fashion and music. That’s why we make the most elegant headphones, the slimmest smartphone cases in the world, the most adorable charge cables, and the most elegant book- and flip cases around.

Award nominated style

We are the first ever consumer electronic brand being nominated in Sweden’s biggest fashion award –  the prestigious Guldknappen Award.
The award established in 1982 is given to a Swedish fashion designers to encourage Swedish fashion design. An acknowledgement that the fashion industry sees us as a one of them.
Pentawards is the first and only worldwide award exclusively devoted to packaging design in all its forms. Happy Plugs won the Silver Pentawards for our unique Earbud and Cable packaging design. The Earbud headphones with its unique packaging first introduce to the market in the 2011. The earbuds are shaped into a music note. Our love for color is also reflected in the stylish heart shaped designed packaging for our charge cables.

Happy company

The name Happy Plugs states it all. We are a happy company with happy visions. Our core values are following us in every step we take; simplicity right from the start, a great portion of happiness and minimalistic and clean design.


Countries worldwide


Available in 10.000+ stores

5 million+

Happy customers to date

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